Search Engine Optimization: Your visual blueprint for effective Internet marketing by Kristopher B. Jones and Jim Boykin

SEO BookLooking to hone my SEO skills I poked around inside of Safari Books Online for just the right book to show me the light.

I have been building web sites for 17 years now and know a fair amount about how the search engines work. By "Search Engines" I mean Google of course, as most of the others have fallen to the wayside. But I have not actively studied SEO techniques in a long time and I figure now is the time to brush up.

I really liked this book, it is 336 pages of no-nonsense advice and direction on the why and how of SEO including a lot of relevant information that the other books have left out.

From the publisher:

Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert

Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more.

  • More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers
  • This two-color book is the only guide to search engine optimization that is presented in a visual format
  • Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more
  • Author is a popular keynote speaker and panelist at interactive marketing and technology conferences
  • Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.

I rate this book an 8 out of 10 and recommend it to anyone looking to learn more about search engine optimization and pay-per-click search engine advertising.

I read Search Engine Optimization: Your visual blueprint for effective Internet marketing on Safari Books Online using their app on my iPad.

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