Photography Q&A: Real Questions. Real Answers. By Zack Arias

I bought this book from Safari Books Online and read it using the Kindle app on my iPad.

I really like Zack Arias as a photographer and a person. He is very open about what he does, why he does it, his triumphs, and his troubles.

Photography Q&A is full of questions that amateur and professional photographers have asked Zack with his honest and heartfelt answers. So much good information here, it is an amazing amount of information.

If you don’t know who Zack is, take a look at his website at http://zackarias.com/ and really take a hard look at this video "Transform." I think after watching the video you will want to hear much more from Zack.

I really enjoyed reading "Photography Q&A", I learned a lot, I laughed a lot, and have decided I need to buy a light meter pronto!

From the publisher:

For years, editorial and commercial photographer Zack Arias has been a respected and trusted voice in the photography industry. Known for his photography, his teaching, and his ability to connect with photographers, Zack has long had an "open door" approach to discussing his career–the ups and the downs–and in so doing has provided a straightforward and candid look inside the industry. By consistently showing great work and offering helpful advice, he has built a large, loyal readership that looks to him for guidance in navigating the currents of a difficult and dynamic industry. Now, Zack finds yet another way to cut through the noise and offer truly valuable information to those struggling to make their way through the twists and turns of an ever-changing landscape.

In Photography Q&A, Zack answers over 100 questions that he fielded directly from the public. These are questions that range across all aspects of the photo industry: gear, marketing, street photography, vision, pricing, branding, light, models, work/life balance, technical advice, and much more. From how to "put yourself out there" and start to get jobs, to how to get paid for those jobs when the client is slow to cut the check–and everything in between– Photography Q&A answers many of the pressing questions that photographers are asking, but until now have not been addressed. The book also includes intermittent "Visual Intermission" sections–where Zack discusses individual images that were milestones in his development as a photographer–as well as worksheets on topics such as pricing and costs that help photographers to "know their numbers."

With all this material, and with insightful, honest answers that come straight from Zack’s experience as a photographer who has seen it all (or at least a lot of it), Photography Q&A is an essential resource for any photographer looking for the real answers to the real questions in the industry today.

I rate this book a 9 out of 10. It would have been a 10 if there had been more photographs.

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