Influencer: The Power to Change Anything

I bought this book from audible.com. It is written by Kerry Patterson, Joseph Grenny, David Maxfield, and Ron McMillan and narrated by Eric Conger.

I struggled to make it through the fist half of this book, I am not sure why, but somewhere around the halfway point it really started to speak to me. In my opinion this is not a great book, but it is a very good book.

It contains many insights into what influences our behaviors and decisions. I guess I really don’t have a lot to say about this book. I feel like I learned something from it and that it was worth my time listening to it, but it did not make a significant impression on me.

From the publisher:

Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social-science research, Influencer shares eight powerful principles for changing behaviors – principles almost anyone can apply to change almost anything.

Related Links:
http://www.delanceystreetfoundation.org/

I rate this book an 7 out of 10 for those interested in books that research influence and behavior.

One thought on “Influencer: The Power to Change Anything

  1. Pingback: Book Reviews for 2010 « Dave Nelson

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